About Emma
Emma started exactly
where you are.
No shortcuts. No hours to spare. No putting life on hold. Just consistent training, the right nutrition and a plan that worked around my life which evolved with me every step of the way.
Where it started
Built in the gaps.
Five years ago, Emma was a complete beginner. A busy mum of two, running her own business and looking for something that would help her feel stronger, healthier and more like herself again.
She started training around real life, early mornings, nap times and whatever pockets of time she could find. Instead of chasing the “perfect” routine, Emma found a way of training that worked around her life and evolved with her through every stage of motherhood. That’s what allowed her to stay consistent and consistency changed everything.
Along the way, Emma realised how easy it can be for women to lose a little of themselves in motherhood. So much time is spent looking after everyone else that their own health, confidence and identity can quietly slip further down the list.
Training gave Emma something that was hers. It taught her to stop focusing on making her body smaller and start discovering what it was capable of. She became stronger, fitter and more confident, but more importantly, she started to feel like herself again.
That journey became the foundation of War Paint Fitness. Emma created War Paint to help other women discover what they’re capable of too. Because taking time to look after yourself isn’t selfish. You don’t need a perfect body, a perfect schedule or hours to spend in the gym. You need a plan that works with your body, fits your life and evolves with you.
Your body tells the story of everything you’ve lived through. The scars, stretch marks and imperfections aren't things to hide, they're your War Paint. War Paint Fitness is about helping women become stronger, healthier and more confident and wearing their War Paint with pride.
Where it led
Proof, earned.
Today, Emma is a qualified Personal Trainer, CrossFit Level 2 Trainer and Pre & Postnatal Training specialist. She has coached hundreds of women to become stronger, healthier and more confident, ranks within the fittest 6% of women in the world and has raced HYROX Cardiff in 1:10:18.
It’s a long way from the woman who once couldn’t run to the end of her road without getting out of breath and proof of just how much your body is capable of when you give it the right training, nutrition and support.
You don’t need to already be fit to start. You just need to start.
- Women coached
- 100s
- HYROX Cardiff
- 1:10:18
- Worldwide
- Fittest 6%
- L3 Personal Trainer
- CF-L2 Trainer
- Pre & Postnatal Training specialist
- Mum of two
Why women only
You won’t have to explain it to her.
That’s why Emma coaches women, and only women.
She knows what it’s like to train through pregnancy and rebuild strength postpartum. She understands the changes that can come with your cycle, perimenopause and menopause, and how different stages of a woman’s life can affect energy, recovery, confidence and training. She’s lived the school-run juggle, the busy career and the challenge of finding time for yourself when everyone else seems to come first. You won’t have to explain it to her.
War Paint coaching is built around real women and real lives. Training, nutrition and support that meet you where you are and evolve with you, so you can become stronger, healthier and more confident without sacrificing everything else that matters.
Because you deserve to feel strong, capable and like yourself again.
Ready when you are